“not heidi”is an independent, small label that reinterprets traditional tribal jewellery into beautiful contemporary pieces with a modern twist. Each piece is made by hand, combining unique elements like vintage coins, bells, beads, and traditionally handcrafted amulets on natural leather and cords. the handcrafted nature of each element means that no two pieces are exactly the same.
“not heidi“ has borrowed design elements from different tribal regions around the world, “not heidi” supports the continuation of love for these pieces, whilst making them wearable for our modern lifestyle.
inspired by the coast, “not heidi” created by the sea in Sydney, Australia.